Regardless of the tools we use, the epic projects we create and deliver to clients all start in our minds and in the conversations we have with our team and our clients. Ultimately, this is what we think as branding, web, and graphic designers at Growth Gurus:įigma doesn’t owe us anything, and if we get personal about news like this, we’re putting the power in the hands of executives making strategic moves for shareholders.Ī designer’s capability is so much more than their tech stack, anyway. On the other hand, you could argue that this huge purchase signals the value of design tools, and opens up space for another tech startup to rise up and take the industry even further. You could argue that Adobe buying its main competitor at an astronomically inflated price is a monopolistic move that reduces competition in the market. Growth Gurus’ Perspective: Is This Merger A Good Or Bad Thing For The Design World? What do you think: tyrannical monopoly or design’s new iconic duo? With this in mind, the merger could be seen as the removal of necessary competition in the industry. Just 5 years after it was founded, Figma became Adobe’s greatest rival. With a user base of over 4 million, 77% of UI designers use Figma. “Figma was the underdog to Adobe’s XD-that is if David brought an automatic rifle to his fight with a pool noodle-wielding Goliath.” UI designer Vanessa Lim Yanling puts it beautifully in her article: Most of us learned our trade on Adobe products, but gratefully moved to Figma for the freedom of an all-in-one tool that did everything we needed. To many designers, Figma was the people’s champion against Adobe’s comparatively expensive subscription model and bloated feature sets. With its ease of use and free version, Figma made design accessible to all and levelled the playing field so that students and up-and-coming designers could access world-class tools. Other than inspiring thousands of meme reactions (seriously, take a look 🤣).įor design teams like ours, Figma is a game-changing vector graphics editor that lets us work collaboratively on projects in real-time and present web pages to clients effortlessly.

Figma purchase price